E.N.G.
Efficiency has extensive experience in applying data mining technology in
sales & marketing environments. Data mining technology enables you to
choose better sampling strategies. For example, if you apply no emperical
sampling methodology at all, it may be assumed that if you target 20% of
your clients, it is likely that you will also reach only 20% of your targeted
segment.With data mining, this performance can be boosted. Typically, targeting 20% of your client base means reaching 60-90% of your targeted segment (see chart on right-hand side).
CRM Optimizer allows you to calculate the optimal percentage of customers to target, comparing random sampling and a data mining-enabled approach.
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Calculate
the optimal number of clients to target and generated profits based
on the parameters you enter.
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